Deliver Unforgettable Experiences
Capture tour feedback, track guide performance, and improve guest satisfaction with activity-specific survey templates designed for tour operators and activity providers.
The Tour Operator Feedback Challenge
Tour experiences are fleeting—guests often won't share concerns during the activity, but they will share them in online reviews.
Never Complain Directly
Only 1 out of 26 unhappy tour guests will voice their concerns to your guides.
Source: Kolsky/ThinkJar via HuffPost
Service Matters for Loyalty
95% of consumers say customer service is important to their choice of brand and loyalty.
Source: Microsoft Global Study, 2018
Read Reviews First
Travelers read reviews before booking tours and activities.
Source: TripAdvisor
Common Tour Operator Feedback Challenges
Guests won't mention issues during the tour
They stay quiet in the moment but share negative experiences on TripAdvisor later.
No way to track guide performance
You can't identify which guides excel or need additional training.
Generic surveys don't ask activity-specific questions
SurveyMonkey doesn't understand tour pacing, guide knowledge, or safety perception.
Difficult to measure value perception
Value-for-money is crucial for tours but hard to quantify without structured feedback.
Tour-Specific Feedback Management
GuestMetrix is built specifically for tour operators with features designed for activity experience management.
Post-Tour Surveys
Send personalized surveys automatically after tours. Capture feedback while the experience is fresh in guests' minds.
- Automated email campaigns with unique survey links
- Activity-specific question sets
- Customizable timing (immediate, same day, next day)
Guide Performance Tracking
Track tour quality by guide name to identify top performers and training opportunities.
- Guide mention tracking in text responses
- Knowledge and engagement ratings by guide
- Performance trends over time
Activity-Specific Feedback
Track satisfaction with specific activities and tours to identify what works and what needs improvement.
- Activity pacing and timing ratings
- Itinerary and route feedback
- Sentiment analysis for tour types
Safety & Value Perception
Measure safety perception and value-for-money—two critical factors for tour bookings and reviews.
- Safety and security ratings
- Value-for-money perception
- Equipment and transportation quality
Tour & Activity Survey Template
Ready-to-use survey with tour operator industry best practices built-in. Customize to match your brand.
Sample Questions Include:
Overall Satisfaction (NPS)
How likely are you to recommend this tour to friends or family? (0-10 scale)
Tour Experience (Matrix Grid)
Please rate: Guide Knowledge, Tour Pacing, Itinerary, Value for Money (1-5 scale)
Guide Performance (Star Rating)
How would you rate your tour guide's knowledge and engagement? (1-5 stars)
Safety Perception (CSAT)
How satisfied were you with the safety measures and equipment? (Very Dissatisfied to Very Satisfied)
Guide Name (Optional Text)
If you'd like to recognize your guide, please share their name.
Open Feedback (Text)
What did you enjoy most about the tour? What could we improve?
Capture Feedback at the Perfect Moment
Use QR codes on tour completion cards, vehicle displays, or email receipts to capture feedback while the experience is fresh.
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Tour Completion Cards
Hand out cards with QR codes at the end of tours for instant feedback.
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Vehicle Displays
Display QR codes in tour vehicles for guests to scan during or after the tour.
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Email Receipts
Include QR codes in booking confirmation and post-tour emails.
Multi-Activity & Location Management
Manage feedback across all your tours and locations from a single dashboard. Compare performance, identify trends, and maintain quality.
Unlimited Activities
Add as many tour types and activities as you offer with no limits.
Performance Benchmarking
Compare satisfaction scores and NPS across all tours and activities.
Guide Insights
Identify top guides across activities and share best practices.
Activity Customization
Customize surveys for each tour type while maintaining consistency.
Ready to Improve Tour Guest Satisfaction?
Join our early access program and get 50% off for 12 months. Start capturing tour feedback and improving the guest experience.