GuestMetrix

Privacy Policy

Last updated: November 19, 2025

At GuestMetrix, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our guest feedback platform and services.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us when you:

  • Register for an account (name, email address, company name, phone number)
  • Create and deploy surveys
  • Contact us for support or inquiries
  • Subscribe to our newsletter or marketing communications
  • Participate in surveys, contests, or promotions

1.2 Information Collected Automatically

When you use our services, we automatically collect certain information, including:

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies
  • Log data (access times, error logs)

1.3 Survey Response Data

We collect and process survey responses submitted by your guests on your behalf, including:

  • Guest feedback and ratings
  • Open-ended text responses
  • Contact information (if collected by your surveys)
  • Response timestamps and metadata

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process your transactions and send related information
  • Send you technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Analyze usage patterns and trends to improve user experience
  • Detect, prevent, and address technical issues and security threats
  • Send you marketing communications (with your consent)
  • Comply with legal obligations and enforce our terms

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting providers
  • Email service providers
  • Payment processors
  • Analytics providers
  • Customer support tools

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal or regulatory purposes.

6. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@guestmetrix.com.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Understand how you use our services
  • Improve our services and user experience
  • Deliver relevant advertising

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our services.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

10. GDPR Compliance (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your personal data includes:

  • Performance of a contract with you
  • Compliance with legal obligations
  • Your consent (where applicable)
  • Our legitimate interests (e.g., improving our services)

11. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected
  • Right to know whether personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising your rights

We do not sell your personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for material changes)

Your continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: