Turn Guest Feedback Into Revenue Growth

The survey platform built for hospitality. Capture feedback, prevent bad reviews, and improve guest satisfaction with industry-specific templates and actionable analytics.

The Silent Majority Problem

Most unhappy guests never tell you what went wrong—they just leave and tell others.

96%

Never Complain

Only 1 out of 26 unhappy customers will voice their concerns directly to you.

Source: Kolsky/ThinkJar via HuffPost

91%

Simply Leave

Unhappy customers who don't complain just stop coming back—without giving you a chance to fix it.

Source: ThinkJar Research

81%

Read Reviews First

Travelers read reviews before booking. By the time you see a bad review, it's too late.

Source: TripAdvisor

The Cost of Silence

You only hear from the extremes

The most angry or most delighted guests speak up—everyone else stays silent.

Problems compound before you notice

By the time a bad review appears, dozens of guests have already had the same experience.

Generic tools miss hospitality nuances

SurveyMonkey and Google Forms don't understand hotels, restaurants, or guest experiences.

Revenue impact is real

Research shows a 1-star rating increase leads to 2.2-3.0% revenue boost. (Sayfuddin et al., 2021)

Proactive Feedback, Actionable Insights

Capture guest feedback before it becomes a bad review. Get the insights you need to improve satisfaction and drive revenue.

1. Deploy Industry-Specific Surveys

Choose from 8 ready-to-use templates designed for hotels, restaurants, spas, tours, and more. No need to start from scratch.

  • 15 question types (NPS, CSAT, star ratings, matrix grids)
  • Best practices built-in
  • Fully customizable

2. Collect Feedback Everywhere

Reach guests through email campaigns and QR codes. Capture feedback at the right moment, whether post-stay or in-person.

  • Email campaigns with personalized invitations
  • QR codes for table tents, room cards, receipts
  • Track performance by location

3. Turn Data Into Action

Advanced analytics reveal what guests really think. Sentiment analysis, topic modeling, and NPS tracking help you prioritize improvements.

  • Sentiment analysis (positive/negative/neutral)
  • Topic modeling to identify trends
  • NPS, CSAT, CES tracking

Everything You Need to Capture and Act on Feedback

From survey creation to advanced analytics, GuestMetrix provides the complete toolkit for hospitality feedback management.

Survey Builder

15 question types including NPS, CSAT, star ratings, matrix grids, and more. Drag-and-drop interface makes survey creation effortless.

Email Campaigns

Send personalized survey invitations with unique tokens. Track delivery, responses, and conversion rates.

QR Code Campaigns

Generate QR codes for in-person feedback collection. Perfect for table tents, room cards, and receipts.

Advanced Analytics

Sentiment analysis, topic modeling, word clouds, and interactive charts reveal what guests really think.

Industry Templates

8 ready-to-deploy templates for hotels, restaurants, spas, tours, events, and vacation rentals. 27 more coming soon.

Reward System

Boost response rates with integrated rewards. QR code redemption makes it easy for guests to claim their incentives.

The Impact of Guest Feedback

Research shows that proactive feedback management and review responses drive real business results.

2.2-3.0%

Revenue Increase Per Star

A 1-star increase in hotel ratings leads to a 2.2-3.0% increase in monthly revenues.

Source: Sayfuddin et al. (2021), "The signaling and reputational effects of customer ratings on hotel revenues," International Journal of Hospitality Management

12.6%

Higher Conversion from Review Responses

Responding to reviews boosts booking conversion rates by an average of 12.6%.

Source: Otamiser research findings (2024)

15-20%

Higher Booking Conversion

Properties with strong recent review scores see 15-20% higher booking conversion rates.

Source: GuestTouch (2025), Booking.com Review Score Analysis

95%

Say Service Matters for Loyalty

95% of consumers indicate that customer service is important to their choice of brand and loyalty.

Source: Microsoft Global Customer Service Study (2018), 5,000+ respondents

Ready to Improve Guest Satisfaction?

Join our early access program and get 50% off for 12 months. Limited spots available.